Event management marketing is basically the management of events that has been traditionally alluded to as a post marketing activity and assigned the classic production responsibility as in any manufacturing firm. Therefore the term management of events carries a totally different connotation when used in the context of events. Marketing is a part of management also according to the management theory. All the activities involved in planning, organizing, staffing, leading and evaluation of an event is included in the management of an event. Certain operational tasks like venue selection and stage design, arranging the infrastructural facilities required, liaison with artists/ performers and networking with other activities such as advertising, PR, ticket sales, etc., fall under the purview of event management marketing.

The activities vary with the category of event being organized in an event. The hands-on work of event management begins once marketing has managed to convert an enquiry into a firm order. The following sequence explains how planning, organizing, staffing, etc., get together for an event. Firstly it deals with the pre-event activities; the second with the during-event activities and the last details the post-event activities involves the post event activities. The functions of management in event management marketing can be categorized into planning, organizing, staffing, leading and controlling.

Planning: It involves in micro-level event coordination activities such as liaison with the creative team discussing, facilitating and arranging for the technical specifications such as sound, light, stages and sets.

Organizing: It basically involves the description of the activities required for an event, identifying individual and team tasks and distribution of responsibilities to coordinators.

Staffing: Event management staffing requirements is defined by the functional responsibilities in a project type organization structure.

Leading and coordination: The entire event revolves around interpersonal skills and the need for achieving synergy among individual efforts so that the team goal is reached is the main aim of coordination.

Controlling: The purpose of an event will differ with respect to the category and variation of event but to provide reach and interaction would be a generic purpose that events satisfy.